On the partnership, Sourav Ganguly, Legendary Cricketer and Co-owner of Atlético de Kolkata, said, "This tournament is a big responsibility for all its stakeholders to take a grassroots level initiative of developing football as a sport in India to great heights. We are elated to have Apollo Munich as a sponsor and are sure that together we will revolutionize football in India. The unique similarity between Apollo Munich and Atlético de Kolkata towards striving for healthy lifestyles make this a natural alliance."
Speaking about the association with Atlético de Kolkata, Antony Jacob, CEO, Apollo Munich Health Insurance, said, "Indians have always played, followed and admired football but there has never been a formal worldwide platform to celebrate and practice it in India. We are thrilled to partner with Atlético de Kolkata, the first team to register with Hero Indian Super League. Football is all about energy, passion, leadership and transparency and these are qualities that Apollo Munich associates with. For us, this partnership is more than a sponsorship. It's about sharing the passion for sports that most Indians have and about motivating them to fulfil their aspirations."
Antony Jacob further added that "Over the past few years, the incidence of lifestyle related diseases has increased in India. Shockingly many youngsters are contracting conditions such as diabetes, hypertension, heart attack etc. because of sedentary lifestyles and lack of exercise. We at Apollo Munich are committed to healthy lifestyles and playing sports is one of the best ways for a healthy living. Hence we urge the people of all ages to not just follow sports but play it as well."
In India, sports enjoy an exceptional ability to engage with mass audience and Apollo Munich wishes to use this opportunity to spread awareness about the need of adopting healthy lifestyles and getting COVERED.