What are being important for running health insurance business in India?
One of the critical elements in the competitive landscape of future would be the timely and accurate settlement of claims to win consumer confidence. No insurer want’s to be known for being tardy in settling claims – its reputation will be built around the efficiency and alacrity with which claims are processed. We at Apollo Munich believe that demystifying the health insurance sector is the most critical success factor and we are in business to pay claims! While having an obligation to our shareholders to ensure that we pay genuine claims and have enough checks and balances in place to repudiate non-genuine claims. We have a robust IT platform and strong provider relationships to minimize such cases. Ultimately, we also believe that if we very clearly explain to our customers what is covered and what is not and the circumstances under which claims are paid, we will be in a position to pay every single genuine claim.
At Apollo Munich Health, we are deeply committed to grow at least 25 per cent year on year for the next few years. We hope to uncomplicate people lives by giving them better healthcare and innovative products.
Our latest brand campaign ‘Lets Uncomplicate’ focuses on the easy process that Apollo Munich offers for people seeking comprehensive health insurance for themselves and their loved ones. A series of four commercials was conceptualized to portray Apollo Munich as a user-friendly and hassle-free health insurance company. The advertisements was aired across all news and entertainment channels and was targeted to tackle the general concerns faced by people when it comes to healthcare. As the campaign states, Apollo Munich envisage to take the fear out of faces, the jargon out of words, the bitter out of medicine and trouble out of treatment to uncomplicate Healthcare and more specifically Health Insurance.
By Mr. Antony Jacob,
Chief Executive Officer